Programme of the conference

28th of October 2008 – The First Day

08:30-09:15 Registration
09:15-09:30 Chris Modzelewski, CEO and Founder of ChartSearch Inc., ChartSearch Inc. A welcome speech
09:30-10:00 Filip Pieczyński, International Operations Director, Gemius SA Internet in CEE region
Part 1. Social networks
10:00-10:40 Mike Hess, Director of Global Research and Communication Insights, OMD Moms/Mums/Madres globally and their relations to media consumption in general and social networking in particular
10:40-11:10 Coffee break
11:10-11:50 Dominik Czarnota, Board of Management Representative of eCommerce, Nasza Klasa Sp. z o.o. Efficiency of advertising on social networks - users’ involvement is the key to success
11:50-12:30 Elena Lazarova, Key Account Manager, Neogen The ways of monetization for social networks
12:30-13:30 Lunch
13:30-14:10 Seth Bindernagel, Director, Localization at Mozilla The importance of community localisation in open source
14:10-14:50 Discussion panel - Advertising on social networks Mike Hess (OMD), Elena Lazarova (Neogen), Dominik Czarnota (Nasza Klasa Sp. z o.o.). Chaired by Tomasz Cisek (Empik).
14:50-15:20 Coffee break
Part 2. New ways of advertising on the Internet
12:30-13:30 Lunch
15:20-16:00 Fedor Virin, Research Director, New ways of advertising on social networks
16:00-16:40 Saša Škorić, Online Director, Oglasnik Online marketing in practice - who said it has to be boring?
16:40-17:20 Marcin Gaworski, Managing Director and Partner, 180heartbeats How to make attractive and effective online video advertising
20:30-02:00 Dinner and the after party Opera Club, Teatralny Square 1, Warsaw

29th of October 2008 – The Second Day

Part 3. TV online
09:15-09:20 Chris Modzelewski, CEO and Founder of ChartSearch Inc., ChartSearch Inc. A welcome speech
09:20-10:00 Wim Vermeulen, Director of Digital Innovation CEE, Ogilvy Creating audiences versus buying audiences - how the changes in our industry forces us to re-evaluate one of our most standard practices
10:00-10:40 Mikhail Gourevitch, General Director of Mediamir, RBC Video on the web: possibility for mobile
10:40-11:10 Coffee break
11:10-11:50 Ulrik Krag, CEO, Mediaprovider A/S Successful web TV in the Danish market
11:50-12:30 Discussion panel - The development of search engine markets in Central and Eastern European countries. Artur Waliszewski (Google), Tomas Buril (, Andrey Sebrant (Yandex), Matěj Novák (Ataxo), Alexey Belyaev, (Association "Internet and Business"). Chaired by Chris Modzelewski (ChartSearch Inc.).
12:30-13:30 Lunch
Part 4. Success stories
13:30-14:10 Rok Hrastnik, International Internet Director, Studio Moderna Key strategies and tactics to making e-commerce work across the CEE region
14:10-14:50 Jan Sifra, Marketing and Communication Manager, Etarget How to be successful by choosing the right orange to eat
14:50-15:20 Coffee break
15:20-16:00 Cristian Pantazi, Editor-in-chief, a success story of news portal in Romania
16:00-16:30 Concluding remarks