| Welcoming |
| 08:30-09:15 |
Registration |
|
| 09:15-09:30 |
Chris Modzelewski, CEO and Founder of ChartSearch Inc., ChartSearch Inc. |
A welcome speech |
| Introduction |
| 09:30-10:00 |
Filip Pieczyński, International Operations Director, Gemius SA |
Internet in CEE region |
| Part 1. Social networks |
| 10:00-10:40 |
Mike Hess, Director of Global Research and Communication Insights, OMD |
Moms/Mums/Madres globally and their relations to media consumption in general and social networking in particular |
| 10:40-11:10 |
Coffee break |
|
| 11:10-11:50 |
Dominik Czarnota, Board of Management Representative of eCommerce, Nasza Klasa Sp. z o.o. |
Efficiency of advertising on social networks - users’ involvement is the key to success |
| 11:50-12:30 |
Elena Lazarova, Key Account Manager, Neogen |
The ways of monetization for social networks |
| 12:30-13:30 |
Lunch |
|
| 13:30-14:10 |
Seth Bindernagel, Director, Localization at Mozilla |
The importance of community localisation in open source |
| 14:10-14:50 |
Discussion panel - Advertising on social networks |
Mike Hess (OMD), Elena Lazarova (Neogen), Dominik Czarnota (Nasza Klasa Sp. z o.o.). Chaired by Tomasz Cisek (Empik). |
| 14:50-15:20 |
Coffee break |
|
| Part 2. New ways of advertising on the Internet |
| 12:30-13:30 |
Lunch |
|
| 15:20-16:00 |
Fedor Virin, Research Director, Mail.ru |
New ways of advertising on social networks |
| 16:00-16:40 |
Saša Škorić, Online Director, Oglasnik |
Online marketing in practice - who said it has to be boring? |
| 16:40-17:20 |
Marcin Gaworski, Managing Director and Partner, 180heartbeats |
How to make attractive and effective online video advertising |
| 20:30-02:00 |
Dinner and the after party |
Opera Club, Teatralny Square 1, Warsaw |
| Part 3. TV online |
| 09:15-09:20 |
Chris Modzelewski, CEO and Founder of ChartSearch Inc., ChartSearch Inc. |
A welcome speech |
| 09:20-10:00 |
Wim Vermeulen, Director of Digital Innovation CEE, Ogilvy |
Creating audiences versus buying audiences - how the changes in our industry forces us to re-evaluate one of our most standard practices |
| 10:00-10:40 |
Mikhail Gourevitch, General Director of Mediamir, RBC |
Video on the web: possibility for mobile |
| 10:40-11:10 |
Coffee break |
|
| 11:10-11:50 |
Ulrik Krag, CEO, Mediaprovider A/S |
Successful web TV in the Danish market |
| 11:50-12:30 |
Discussion panel - The development of search engine markets in Central and Eastern European countries. |
Artur Waliszewski (Google), Tomas Buril (Seznam.cz), Andrey Sebrant (Yandex), Matěj Novák (Ataxo), Alexey Belyaev, (Association "Internet and Business"). Chaired by Chris Modzelewski (ChartSearch Inc.). |
| 12:30-13:30 |
Lunch |
|
| Part 4. Success stories |
| 13:30-14:10 |
Rok Hrastnik, International Internet Director, Studio Moderna |
Key strategies and tactics to making e-commerce work across the CEE region |
| 14:10-14:50 |
Jan Sifra, Marketing and Communication Manager, Etarget |
How to be successful by choosing the right orange to eat |
| 14:50-15:20 |
Coffee break |
|
| 15:20-16:00 |
Cristian Pantazi, Editor-in-chief, HotNews.ro |
HotNews.ro: a success story of news portal in Romania |
| 16:00-16:30 |
Concluding remarks |
|
